| 标题 | The Notebook |
| 广告公司 | Joe Public |
| 广告战役 | The Notebook |
| 广告主 | Dialdirect |
| 品牌 | Dialdirect |
| 首次发布日期 | 2015 / 1 |
| 行业领域 | 保险 |
| 剧情简介 | To truly express how important the commodity of time is in the fast-paced modern era the TV campaign takes the viewer on a journey that everyone can relate to. A young boy has an unusual way of solving the very big problem of his mother being stretched for time. A simple, emotional and touching story unfolds, whereby the boy goes about doing chores in order to alleviate time from his mother’s day. We learn that this is in order for her to spend more time with him, and on things that are important to him. |
| 哲学 | Dialdirect has always stood for simple, smart insurance, and everything the brand has done up to now was to make their clients’ lives simpler. Taking the essence of the brand one step further in order to emotionally connect with consumers, was key to the repositioning.Dialdirect now offers you an opportunity to spend less time on the things that shouldn’t take up so much time, like insurance, so you can spend more time on the things you love.Therefore, supporting the communication is the following golden creative thread: “Time is Precious”, which is why Dialdirect won’t waste any of yours. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Velocity Films |
| 导演 | Greg Gray |
| 首席创意官 | Pepe Marais |
| 执行创意总监 | Leon Jacobs |
| 文案 | Annette De Klerk |
| 美术指导 | Martin Schlumpf |
| 制片 | Helena Woodfine |
| 执行制片 | Nicola Valentine |
| 摄影指导 | Paul Gilpin |
| 剪辑公司 | Deliverance Post Production |
| 剪辑师 | Ricky Boyd |
| 后期制作 | Blade Works |
| 音效 | Louis Enslin |
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