| 标题 | The Reader |
| 广告公司 | King James |
| 广告战役 | The Reader |
| 广告主 | Brandhouse |
| 品牌 | Bell's |
| Posted | 4月 2014 |
| 行业领域 | 电视制作 |
| 剧情简介 | Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film. It had an overwhelming response on YouTube, receiving over a million views in a few days. It is now sitting on over two million views. Illiteracy, not just in SA but globally, is a massive problem. People avoid these topics (especially in advertising) as they are sensitive. Greg saw an opportunity to take a very real issue and show – with warmth, humour, dignity and respect – one man’s courageous journey to overcome it. A lot of people walk this road and we are not even aware of it. This was an opportunity to recognise and embrace these courageous people and maybe even encourage a person or two out there to do it themselves. It was important to find a fine actor, preferably unknown, so as to raise the credibility of the story. A huge array of emotions was required to make this story work in a positive and uplifting way. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Velocity Films |
| 导演 | Greg Gray |
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