Greg Gray
Director at HunkyDory Films
Cape Town, 南非
标题Crow
广告公司
广告战役 Crow - Volkswagen Amarok
广告主 Volkswagen
品牌 Volkswagen Amarok
首次发布日期 2010 / 10
行业领域 四轮驱动,SUV(运动型多功能车)
哲学 The ad which re-unites Volkswagen with renowned SA racing driver, Sarel van Der Merwe, and national rally star, Gugu Zulu centres on a simple, yet intriguing idea - the notion of attempting to drive ‘as the crow flies’ - following a straight line without any of the detours or distractions that arise from driving on a road. The ad, shot over a week in the Northern Cape surrounds (South Africa), sees the legendary duo test drive the Amarok over some particularly rough terrain. The car did in fact drive over all the terrain in the making of the commercial, something director Greg Gray of Velocity felt was crucial in order to retain a sense of integrity and believability.
问题 Volkswagen has been making a name for itself in the off-road arena in recent years (the Dakar rally for the last couple of years has been dominated by Volkswagen) and it is now a highly regarded off-road brand.
媒体类别 电视
制作公司
剪辑公司
特效
剪辑师
摄影指导
电影
制片
广告公司制片
导演
创意总监
执行创意总监
客户总监

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