| 标题 | World Rally Championship |
| 广告公司 | Roose & Partners |
| 广告战役 | Identify Yourself - Mitsubishi |
| 广告主 | Mitsubishi Motors of North America |
| 品牌 | Mitsubishi |
| Posted | 3月 2000 |
| 行业领域 | 轿车 |
| 广告口号 | Identify Yourself |
| 剧情简介 | MITSUBISHI. IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
| 媒体类别 | 杂志 |
| 市场 | 英国 |
| 创意总监 | Nick Fordham |
| 文案 | Kate Ward |
| 美术指导 | Andy Wyton |
| 演员/名人 | Tommy Mäkinen |
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