| 标题 | Signs |
| 广告公司 | Roose & Partners |
| 广告战役 | Signs |
| 广告主 | SCA Group |
| 品牌 | Bodyform |
| Posted | 3月 2000 |
| 产品 | Sanitary Protection |
| 行业领域 | 卫生及个人护理产品 |
| 广告口号 | Bodyform-ed For You |
| 剧情简介 | Whoooooooa
BODYFORM In one of the most difficult to advertise product categories, massively outspent by P&G, one brand not only survived but actually increased its market share. Bodyform advertising consistently talked to women with a relaxed, confident tone of voice. And with the help of that music, the brand achieved the same levels of awareness as the competition with three times less media spend. Bodyform is now well established as a strong no. 2 brand in the sanpro market. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Intro |
| 创意总监 | Nick Fordham |
| 文案 | Karen Duffin |
| 美术指导 | Richard Ward |
| 广告公司制片 | Jessica Ferguson |
| 导演 | Julian Gibbs |
| 演员/名人 | Lisa I?Anson |
More Work
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