标题 | Bang |
广告公司 | Roose & Partners |
广告战役 | Launch - Wonka Xploder |
广告主 | Nestlé Rowntree |
品牌 | Wonka Xploder |
Posted | 3月 2000 |
产品 | Wonka Xploder |
行业领域 | 食品 |
广告口号 | Wonka Xploder, Whatever Next? |
剧情简介 | WONKA: WHATEVER NEXT? The launch of the Nestlé Willy Wonka Xploder bar became, quite simply, a phenomenon. From its launch in 1999 it became an overnight sensation with kids and many adults besieging shops to try it. Proof that, with a stunning product and the right advertising, you dont need an enormous budget (media or production) to create a winner. In its first year, Nestlé sold an unbelievable 13 million Wonka bars. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Nick Fordham |
联合创意总监 | Danny Lloyd |
文案 | Nick Fordham |
美术指导 | Danny Lloyd |
广告公司制片 | Bonny Laycock |
演员/名人 | Jimmy Herbert |
制作公司 | Passion Pictures |