标题 | Penthouse |
广告公司 | Roose & Partners |
广告战役 | New Shogun - Mitsubishi |
广告主 | Mitsubishi Motors of North America |
品牌 | Mitsubishi |
Posted | 12月 2000 |
产品 | Shogun |
行业领域 | 轿车 |
广告口号 | Identify Yourself |
剧情简介 | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
媒体类别 | 杂志 |
市场 | 英国 |
创意总监 | Nick Fordham |
文案 | Matt Bartley |
美术指导 | Andy Wyton |