Paul Stechschulte
Chief Creative Officer at Circusfreaks B.V.
Boston, 美国
标题Counterfeit
广告公司
广告战役 Counterfeit - Mini
广告主 BMW
品牌 MINI Cooper
Posted6月 2005
行业领域 汽车
剧情简介 In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.
媒体类别 互动
市场 美国
更多信息 www.cpbgroup.com/awards/counterfeit_intinter.html
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美术指导
美术指导
美术指导
文案
文案
设计师
设计师
制片
制片

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