标题 | A day in the life |
广告公司 | Doremus |
广告战役 | A Day In the Life - Knight Capital Group |
广告主 | Knight Group |
品牌 | Knight Capital Group |
Posted | 5月 2006 |
产品 | financial services |
行业领域 | 银行、金融、法律和保险 |
广告口号 | The science of trading. The standard of trust. |
剧情简介 | Famed rock photographer Danny Clinch has created a montage of images from the trading floor that jump off the page to capture the essence of what Knight encounters in its quest to service clients with integrity and innovation. |
哲学 | "We took a look at what the competition is doing, which is traditional page advertising," says Chris Philip, Doremus' Senior VP, Media Director, "and blew the category apart. We developed unique sizes to give the ads the impact of a spread at a fraction of the cost. The appeal of the executions is that they lend themselves to the beauty of the photographic images." |
媒体类别 | 杂志 |
市场 | 美国 |
更多信息 | www.doremus.com |
摄影师 | Danny Clinch |
文案 | Larry Goldstein |
美术指导 | Greg Jensen |
客户总监 | Jane Lauterback |
创意总监 | Evelyn Neill |