标题 | Julie |
广告公司 | Havas New York |
广告战役 | Save The World - Ad Council |
广告主 | Ad Council |
品牌 | Red Cross, Ass. Of Blood Banks & America's Blood |
首次发布日期 | 2004 / 4 |
产品 | Blood Drive |
行业领域 | 献血、器官捐赠 |
剧情简介 | Julie: A young woman tries, unsuccessfully, to make a difference in the world. The spots reveals that while saving the world isn't easy.saving a life through blood donation is. |
哲学 | Our approach was to offer our target something they rarely heard from anyone else: The truth. That contrary to what most cause-related advertising preaches, one person alone really can't save the world. But, there is one way our target can make a difference: Donating blood. Our campaign dramatizes the frustration and powerlessness individuals feel when trying to "do the right thing," and offers blood donation as the one guaranteed way to make a life-changing impact on the world. |
问题 | We were challenged to develop a campaign to increase awareness of the need for blood donation among 17-24 year olds. Blood donation is barely on this target's radar screen. And unlike older generations who donate for the greater good, this target sees blood donation as a vague, faceless issue that lacks emotional relevance. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
剪辑公司 | Bikini Editorial |
执行创意总监 | Kevin Roddy |
创意总监 | Jason Holzman |
美术指导 | David Cuccinello |
文案 | Bob Cohen |
广告公司制片 | Chris Webb |
导演 | David Jaffe |
制作公司制片 | Carole Case |
剪辑师 | Damion Clayton |
制作公司 | Playroom |