Simon Creet
首席创意官 at The Hive
Toronto, 加拿大
标题Close up 3
广告公司
广告战役 The self-care calendar for festive season survival
广告主 Canadian Mental Health Association
品牌 Canadian Mental Health Association
首次发布日期 2019 / 11
行业领域 疾病认知、救助机构
剧情简介 Despite what the TV commercials and mall music might say, it's certainly not the most wonderful time of the year for many Canadians. In fact, the holidays can be emotionally, financially and even physically taxing. According to research, 59% of people admitted to feeling sad during the holiday, while 55% lacked motivation or energy and 51% said they were fatigued. With the pressure to feel merry seeming to increase with each passing December day, it can be easy to feel overwhelmed and forget some of the keys to contentment and wellbeing. Toronto agency The Hive has created a solution called "The Self-Care Calendar for Festive Season Survival." Rather than sweet treats, however, this advent-style calendar is filled with messages of encouragement and hope, with all proceeds going to the Canadian Mental Health Association. The calendar features a different message for each day leading up to Dec. 25, with doors opening to reveal instructions like "Give presence over presents," "Social media, silent night" and "Deck the halls with, ugh, whatever." The tone is playful, but there is an underlying message about the importance of not allowing yourself to be overwhelmed during a stressful time. "The Self-Care Calendar" is available for $20 at Toronto’s Drake General Store locations. It’s also available at The Hive's office on Toronto's King Street West, where it is being promoted with billboard-style ads in the agency's windows. The agency is also presenting the calendar to clients.
媒体类别 海报
首席创意官
Creative Director/Art Director
文案
Associate Creative Director/Copywriter
插图画家
摄影师

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