标题 | Dulux invites London and Amsterdam to connect through colour |
广告公司 | MullenLowe UK |
广告战役 | Let's Colour |
广告主 | AkzoNobel |
品牌 | Dulux |
首次发布日期 | 2018 / 6 |
行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
剧情简介 | Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising. |
哲学 | Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways. |
问题 | Colour and technology have the power to bring people together. This is especially important today. |
结果 | This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before. |
媒体类别 | Billboard |
市场 | 荷兰 |
广告经理 | Henrique Striker |
广告经理 | Kim Potters |
Business Director | Will Dixon |
客户总监 | Charlotte Brookes |
客户经理 | Sam Dixon |
客户主管 | Jennifer Bates |
Strategist | Bruno Carramaschi |
首席创意官 | Jose Miguel Sokoloff |
执行创意总监 | Mark Elwood |
创意总监 | Alex Okada |
美术指导 | Felipe Mazzoni |
文案 | Bernard Burton |
制作公司制片 | Phoebe Robertson |
数字设计 | Kaymi Lim |
数字设计 | Vanja Spremo |
数字制片 | DOOH.com |
媒介总监 | Ocean Outdoor |