Jose Miguel Sokoloff
President at MullenLowe Group Creative Council & CCO, MullenLowe Group UK
哥伦比亚
标题Dulux invites London and Amsterdam to connect through colour
广告公司
广告战役 Let's Colour
广告主 AkzoNobel
品牌 Dulux
首次发布日期 2018 / 6
行业领域 油漆、油漆刷、木材保护剂、粘结剂
剧情简介 Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by Ocean Outdoor’s international alliance and the latest digital out of home technology. Created by MullenLowe London, Let’s Colour won the International Prize in Ocean Outdoor’s annual digital creative competition which looks to push the boundaries in digital out of home (DOOH) advertising.
哲学 Dulux believes that colour does more than impact the ambience of a room or building or area. It can connect people in profound ways.
问题 Colour and technology have the power to bring people together. This is especially important today.
结果 This campaign harnesses the power of digital out of home technology to unite people through colour by connecting the cities of London and Amsterdam like never before.
媒体类别 Billboard
市场 荷兰
广告经理
广告经理
Business Director
客户总监
客户经理
客户主管
Strategist
首席创意官
执行创意总监
创意总监
美术指导
文案
制作公司制片
数字设计
数字设计
数字制片
媒介总监

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