| 标题 | Dancer |
| 广告公司 | Brand Architecture International New York |
| 广告战役 | Always Wonder |
| 广告主 | National Geographic Society |
| 品牌 | National Geographic |
| Posted | 2月 2001 |
| 产品 | Channel |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 广告口号 | Always wonder |
| 剧情简介 | How do you take one of the world's most iconic media brands and recreate it as a dedicated television channel, without in any way comprimising its equity? Our brand strategy for the U.S. launch of The National Geographic Channel is as simple as it is daunting...to be National Geographic, not talk about it. That means stimulating people's natural curiosity, inviting them to think, to feel, to question...to 'always wonder'. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 创意总监 | Marty Weiss |
| 联合创意总监 | Zach Watkins |
| 文案 | Ken Marcus |
| 美术指导 | Pete Langway |
| 广告公司制片 | Mary Boss |
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