标题 | Ice Cream Cone |
广告公司 | BBH |
广告战役 | Boddingtons |
广告主 | InBev / Labatt Brewing Company |
品牌 | Boddingtons |
首次发布日期 | 1992 / 7 |
行业领域 | 啤酒,苹果酒 |
广告口号 | The Cream of Manchester |
剧情简介 | Ice cream cone made of Boddingtons. The cone is yellow like the golden colour of Boddingtons and the ice cream is white like the creamy head on a pint of Boddingtons. |
哲学 | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
问题 | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
媒体类别 | 杂志 |
市场 | Europe |
执行创意总监 | Sir John Hegarty |
文案 | Tom Hudson |
美术指导 | Mike Wells |
摄影师 | Tiff Hunter |