| 标题 | Heartcare |
| 广告公司 | WCRS |
| 广告战役 | BUPA Brand |
| 广告主 | BUPA |
| 品牌 | BUPA |
| Posted | 7月 2003 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 广告口号 | The Personal Health Service |
| 剧情简介 | Liz Adair, a BUPA Wellness Centre Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that heart disease may be the UKs biggest killer, but early diagnosis and treatment, can help stop it progressing. We see Liz again as the voice over-ends At BUPA, we take wellness as seriously as illness. |
| 哲学 | The new campaign continues with an emotional brand based message to build on peoples positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 执行创意总监 | Leon Jaume |
| 美术指导 | Tim Robertson |
| 文案 | Gary Knight |
| 导演 | Antony Easton |
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