| 标题 | Bad Barnett |
| 广告公司 | WCRS |
| 广告战役 | Brylcreem Relaunch - Sara Lee |
| 广告主 | Sara Lee |
| 品牌 | Brylcreem |
| Posted | 7月 2003 |
| 行业领域 | 护发产品 |
| 剧情简介 | The commercial is set in a fictitious town called Bad Barnet inhabited by people with shocking hairstyles. With a little help from Brylcreems new Next Generation Gel, the hero plucks up the courage to restyle his hair and to leave Bad Barnet behind forever, despite at least on the face of it an attractive temptation to stay |
| 问题 | The brief was to continue to drive Brylcreems established position of male targeted cool and to move this further forward with a contemporary ad, appealing to the target of 16-24 year old men. Entertainment is key to this group. Its not enough for an ad to just tell them about the product they need to enjoy watching it too. |
| 媒体类别 | 电影 |
| 长度 | |
| 市场 | 英国 |
| 执行创意总监 | Leon Jaume |
| 美术指导 | Yu Kung |
| 文案 | Andy Brittain |
| 导演 | Mark Denton |
| Make-up & Prosthetics | Anna Longaretti |
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