| 标题 | 0mph |
| 广告公司 | WCRS |
| 广告战役 | BMW Z4 Launch |
| 广告主 | BMW |
| 品牌 | BMW |
| Posted | 7月 2003 |
| 产品 | Z4 |
| 行业领域 | 轿车 |
| 广告口号 | 0mph Never Looked So Fast |
| 哲学 | O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary. |
| 问题 | The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come. The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 执行创意总监 | Leon Jaume |
| 美术指导 | Andy Dibb |
| 文案 | Steve Little |
| 导演 | John Selby |
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