| 标题 | Road Trip |
| 广告公司 | RPA |
| 广告战役 | The SUV / Made Better |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda |
| 首次发布日期 | 2011 / 10 |
| 产品 | Pilot |
| 行业领域 | 四轮驱动，SUV（运动型多功能车） |
| 广告口号 | The SUV Made Better |
| 剧情简介 | Honda is launched their redesigned Pilot SUV with a multimedia campaign featuring a 30-second spot to bring attention to the vehicle’s smart and stylish utility. “Road Trip” stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of a well-know song and the other passengers follow one by one, adding drum beats and sound effects until they’re jamming with the full force of the tune. |
| 媒体类别 | 电视 |
| 市场 | 美国 |
| 电影电视 | MPC LA |
| 剪辑公司 | Bikini Editorial |
| 制作公司 | Imperial Woodpecker |
| 特效 | Mass Market |
| 剪辑师 | Avi Oron |
| 制作设计师 | Tony Gasparro |
| Line Producer | Jeff McDougal |
| 执行制片 | Doug Halbert Halbert |
| 摄影指导 | Salvatore Totino |
| 导演 | Stacy Wall |
| 广告公司制片 | Brian Donnelly |
| 广告公司执行制片 | Gary Paticoff |
| 创意总监 | Adam Lowrey |
| 创意总监 | Nathan Crow |
| 集团创意总监 | Jason Sperling |
| 执行创意总监 | Joe Baratelli |
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