标题 | Jimmy Dean’s 50th Anniversary: Peace, Music and Sausage |
广告公司 | Ogilvy Chicago |
广告战役 | Jimmy Dean’s 50th Anniversary |
广告主 | Sara Lee |
品牌 | Jimmy Dean |
首次发布日期 | 2019 / 7 |
行业领域 | 鲜肉,香肠 |
剧情简介 | To celebrate the 50th Anniversary of Jimmy Dean's sausages, a couple of the brand's fans snuck their way into historic events. |
哲学 | 1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever. |
媒体类别 | 平面 |
长度 | |
媒介公司 | Mindshare Chicago |
媒介企划 | Kelsey Alexander |
媒介企划 | Kate Franzen |
媒介企划 | Nate Burstein |
客户主管 | Jordan Hallmark |
客户主管 | Matt Smith |
客户总监 | Adam Legrand |
客户总监 | Christina Marion |
客户总监 | Francesca Lee |
Planning Director | Katie Sheeran |
客户企划 | Haley Kabus |
Business Director | James Hidden |
首席创意官 | Joe Sciarrotta |
执行创意总监 | David Hernandez |
执行创意总监 | Chris Turner |
执行创意总监 | Dave Metcalf |
创意总监 | Pat Seidel |
创意总监 | Chris Rose |
联合创意总监 | Olen Amelia |
广告公司执行制片 | Mike Diedrich |
广告公司制片 | Jenn May Rosen |
摄影 | Work Production |
摄影师 | Sandro Miller |
摄影师 | Wendy Gordon |
摄影师 | David 'Big' Krause |
Retoucher | Robert Rutherfoord |