|标题||Lyric Opera: Opera Death Radio|
|广告公司||Ogilvy & Mather|
|广告战役||Lyric Opera: Opera Death Radio|
|广告主||Lyric Opera Of Chicago|
|品牌||Lyric Opera Of Chicago|
|哲学|| The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers. |
These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
|创意总监||Luissandro Del Gobbo|
|Sound Engineer||Joe Griffin|
|VP Marketing and Communications||Lisa Middleton|
|Director of Communications||Holly H. Gilson|
|Sr. Director, Marketing & Audience||Tracy C. Galligher Young|
|Associate Producer||Justin Moreno|
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