Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, 美国
标题Lyric Opera: Opera Death Radio
广告公司
广告战役 Lyric Opera: Opera Death Radio
广告主 Lyric Opera Of Chicago
品牌 Lyric Opera Of Chicago
首次发布日期
行业领域 电影院与剧院
哲学 The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers.

These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
媒体类别 广播
长度
客户主管
首席创意官
创意总监
创意总监
创意总监
广告公司制片
Sound Engineer
画外音
VP Marketing and Communications
Director of Communications
Sr. Director, Marketing & Audience
Associate Producer

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