Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, 美国
标题Akili's Story
广告公司
广告战役 The Power of Hugs
广告主 Kimberly-Clark Worldwide, Inc.
品牌 Huggies
首次发布日期 2018 / 6
行业领域 尿布
广告口号 Huggies
剧情简介 Huggies believes in the power of dad's hugs. And this Father’s Day, the brand is proving it with a film that tells the real life story of Baby Akili who was born 4 months premature, narrated in moving detail by his father. Weighing just over a pound and with only a 15% chance of survival, doctors encouraged Akili’s father and mother to hold him. But instead of a goodbye hug, it became the turning point for their son’s miraculous road to recovery. The film was shot on location at Benioff Children’s Hospital in Oakland, California. Akili’s story went live Monday, June 11thon Facebook and will play through Father’s Day.
媒体类别 Web Film
长度
Soundtrack Original
更多信息 huggies.com
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