| 标题 | TD Coin Posters |
| Brief | To help parents talk to their kids about the value of saving, the agency created a first-of-its-kind interactive savings poster to distribute as a printed takeaway. The medium became the message, as each poster depicted a shape of something kids want to save for - a guitar, teddy bear, headphones and more. Each shape was made up of different coin-sized sockets for different denominations. The more kids filled in the sockets with coins, the more the shape took form, giving kids a visual understanding of the value and reward of saving money and making the whole experience more tangible. |
| 广告公司 | Leo Burnett Toronto |
| 广告战役 | TD Coin Posters |
| 广告主 | Dominion Bank |
| 品牌 | Coin Posters |
| Posted | 11月 2019 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | 84% of Canadians feel they have weak financial literacy skills. Research shows that the understanding of money begins at home and often at a young age. Unfortunately, while parents want their children to understand money, many (43%) feel hesitant talking about it with them, and many more (78%) feel they aren’t successful at teaching their kids about money. |
| 媒体类别 | 案例研究 |
| President | Ben Tarr |
| 首席创意官 | Judy John |
| 创意总监 | Lisa Greenberg |
| 创意总监 | Chris Munnik |
| 创意总监 | Kerry Reynolds |
| Digital Writer | Dave Thornhill |
| Designer/Art Director | Dejan Djuric |
| Developer | Dan Purdy |
| Developer | Alex Dabic |
| 广告公司制片 | Alex Postans |
| Print Producer | Gord Cathmoir |
| Print Producer | Kevin Stephen |
| Print Producer | Barry Durocher |
| VP, Group Account Director | Laurie Freeman |
| 客户总监 | Brian Poleck |
| 客户总监 | Genevieve Cote |
| 客户主管 | Brandon Sellers |
| Chief Strategy Officer | Brent Nelson |
| 战略企划 | Shweta Bhatnagar |
| 摄影师 | Arash Moallemi |
| 制作公司 | Flash Reproductions |
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- 品牌:
- Bell TIFF
- 广告公司:
- Leo Burnett Toronto
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- 品牌:
- Bell TIFF
- 广告公司:
- Leo Burnett Toronto
Ficus
- 品牌:
- Bell TIFF
- 广告公司:
- Leo Burnett Toronto