|广告战役||Life More Interesting - Pier 1|
|广告主||Pier 1 Imports|
|品牌||Pier 1 Imports|
|产品||Imported decorative home furnishings and gifts|
|广告口号||Pier 1. Life more interesting.|
|剧情简介||Unveiling a new tagline, "Life More Interesting," the campaign spotlights the authenticity and value of Pier 1's brand.|
|哲学|| "Pier 1's merchandise will be the celebrity in every ad," said Phil Schneider, Pier 1's Executive Vice President of Marketing. "We wanted to focus on what makes Pier 1 unique, and this new campaign puts the spotlight on our exclusive product assortment.|
Pier 1's strategic initiatives are currently underway, and implementation will continue throughout the next fiscal year.
|特效||The Ebeling Group|
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