|标题||The Thrown Out Flag 1|
|广告公司||Saatchi & Saatchi Wellness|
|广告战役||The Thrown Out Flag|
|广告主||Out Not Down, LGBTQ Youth Resources & Services|
|品牌||Out Not Down|
|广告口号||All you need is love but a warm place to sleep would be nice too|
|剧情简介|| The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.|
But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.
We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.
Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
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