Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, 美国
广告战役 Recipe to End Hunger
广告主 Crossroads Community
品牌 Fare Share Friday
行业领域 熟食店与美食餐厅
广告口号 A Recipe to End Hunger on the Streets of NYC
剧情简介 A radical idea in the mission to erase hunger in NYC
Fare Share Friday is a way for all those associated with Crossroads Community, soup kitchen guests, pantry shoppers, shelter guests, food rescue volunteers, financial supporters, cooks and staff, to sit side-by-side and share with the broader community an extraordinary dinner.
In doing so, we can start to help end hunger in our community— making life better for all. 
哲学 This OOH and online poster utilizes the street as one of the main visual ingredients. 
问题 Fare Share Friday is a special event to unite the community around the mission to end hunger on the streets of New York. 
结果 This poster has helped raise much-need money for the Crossroads Community Soup Kitchen and Food Pantry. Since its launch in Novermber 2016, donations have exceeded $50,000.
媒体类别 平面
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