Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, 美国
标题Meet the Spokespoon
广告战役 Meet the Spokespoon
广告主 Crossroads Community
品牌 Crossroads Community Soup Kitchen
Posted3月 2017
行业领域 慈善机构、基金、志愿者
哲学 How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?”
Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community. 
结果 In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City. 
媒体类别 Interactive Outdoor Experience
Director of Content Creation
Creative Director, Art
Creative Director, Writer
Film Editor
Production Assistant
Film Director

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