Kathy Delaney
Global CCO at Publicis Health/Saatchi Wellness
New York, 美国
标题The Erase Hunger Project
广告公司
广告战役 The Erase Hunger Project
广告主 Crossroads Community
品牌 Crossroads Community Services
首次发布日期
行业领域 其他
广告口号 Help Erase Hunger
剧情简介 In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by.
Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry.
The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us.
As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger. 
哲学 Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry.
The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. 
问题 In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that. 
结果 Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger. 
媒体类别 Web Film
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