| 标题 | The Erase Hunger Project |
| 广告公司 | Saatchi & Saatchi Wellness |
| 广告战役 | The Erase Hunger Project |
| 广告主 | Crossroads Community |
| 品牌 | Crossroads Community Services |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 其他 |
| 广告口号 | Help Erase Hunger |
| 剧情简介 | In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger. |
| 哲学 | Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. |
| 问题 | In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that. |
| 结果 | Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | http://www.foryourconsideration.xyz/#/erasehunger |
| 首席创意官 | Kathy Delaney |
| 创意总监 | Scott Carlton |
| 创意总监 | Carolyn Gargano |
| Print production | Linda Ellis |
| 插图画家 | Gemma O'Brien |
| 广告公司执行制片 | Steve Pytko |
| TV production assistant | Christopher Burke |
| Film Director | Mark Hubatsek |
| Film Editor | Dayn Williams |
| Art Buyer | Ali Cohen |
| TV production assistant | Luke Gargano |