| 标题 | Condom |
| 广告公司 | Follis, LLC |
| 广告战役 | Condom |
| 广告主 | Kenneth Cole |
| 品牌 | Kenneth Cole |
| Posted | 9月 2011 |
| 行业领域 | 鞋类 |
| 哲学 | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
| 问题 | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
| 结果 | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
| 媒体类别 | 杂志 |
| Concept | John Follis |
| 创意总监 | Richard Kirshenbaum |
| 创意总监 | John Follis |
| Creative / Art Direction | John Follis |