Chief Executive Officer, Chief Creative Officer
at
Fullpack Comunicação
São Paulo, 巴西
| 标题 | Hidden Messages |
| 广告公司 | Africa |
| 广告战役 | Hidden Messages |
| 广告主 | Instituto Maria da Penha |
| 品牌 | Instituto Maria da Penha |
| 首次发布日期 | 2015 / 4 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | An idea that transformed Instagram usernames into messages to fight prejudice. |
| 剧情简介 | One in every 10 women in the world have suffered from some kind of violence, according to the World Health Organization. In Brazil, a survey has shown that 58.5% of Brazilians believe that the blame for the violence falls on the way women dress (source: IPEA). To make men think again about their behavior and show women that they are the owners of their own bodies, Africa created a project on Instagram for Maria da Penha Institute (the main NGO defending women's rights in Brazil). Brazilian celebrities and bloggers were invited to join the cause. Each photo posted by them tagged users who were created that, together, formed a message against violence. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 首席创意官 | Sergio Gordilho |
| 执行创意总监 | Rafael Pitanguy |
| 执行创意总监 | Eco Moliterno |
| 执行创意总监 | Álvaro Rodrigues |
| 创意总监 | Jeferson Rocha |
| 创意总监 | Andrea Siqueira |
| 联合创意总监 | Bernardo Romero |
| 联合创意总监 | Beto Rogoski |
| 文案 | Lucas Ribeiro |
| 美术指导 | Ivan Loos |
| 美术指导 | Jeferson Rocha |
| 美术指导 | André Batista |
| Projects Creative Director | Evandro Soares |
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