标题 | Mutant Font |
广告公司 | Africa |
广告战役 | Mutant Font |
广告主 | Amnesty International |
品牌 | Amnesty International |
首次发布日期 | 2015 / 4 |
行业领域 | 人权 |
剧情简介 | Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy." |
哲学 | How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning. Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor. |
媒体类别 | 互动 |
长度 | |
创意总监 | Álvaro Rodrigues |
首席创意官 | Sergio Gordilho |
CCO | Sergio Gordilho |
Creative | Otto Pajunk |
Creative | Maicon Silveira |
Creative | Rafael Pfaltzgraff |
Client Services | Marcia Feitosa |
Web Developer | Magno Costa |
项目经理 | Monique Lima |
Creative Vice President | Álvaro Rodrigues |
创意总监 | Diogo Mello |
Creative | Guilherme Cunha |
Creative | Marcos Gemal |
Creative | Gustavo Marcula |
Client Services | Maira Nogueira |
Sound Design | Silence |
制作公司 | Buena Dash Film |