Álvaro Rodrigues
Chief Executive Officer, Chief Creative Officer at Fullpack Comunicação
São Paulo, 巴西
标题Mutant Font
广告公司
广告战役 Mutant Font
广告主 Amnesty International
品牌 Amnesty International
首次发布日期 2015 / 4
行业领域 人权
剧情简介 Brazilian agency Africa, Ad Age's 2014 International Agency of the Year, has devised a "Mutant Font" for Amnesty International, designed to ward off anyone trying to swipe and use people's private data. According to Africa, it's an attempt to "write a new chapter in the struggle for internet privacy." 
哲学 How does it work? Online trackers seek out text online through the shape of characters or the source font. So Mutant Font's design includes small graphic interventions that will block machines from viewing its shapes. It comprises seven different fonts that generate thousands of codes to confuse tracking. Its algorithm is also shuffled every 24 hours to impede automatic scanning.
Those who want to use Mutant Font can log onto Mutantfont.com, then type their copy into the generator. The site will generate code that you can then paste into your blog editor. 
媒体类别 互动
长度
创意总监
首席创意官
CCO
Creative
Creative
Creative
Client Services
Web Developer
项目经理
Creative Vice President
创意总监
Creative
Creative
Creative
Client Services
Sound Design
制作公司

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started