标题 | FACE/OFF |
广告公司 | Grey (Thailand) Ltd. |
广告战役 | FACE/OFF |
广告主 | KASIKORNBANK |
品牌 | K PLUS |
Posted | 4月 2020 |
行业领域 | 其他 |
剧情简介 | K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch. |
媒体类别 | 其他 |
长度 | |
Chief Executive Officer (CEO) | Kanaporn Hutcheson |
Chairman | Thor Santisiri |
首席创意官 | Jureeporn Thaidumrong |
Deputy Chief Creative Officer | Asawin Phanichwatana |
创意总监 | Jesse Wong |
文案 | Sorrasak Thummakosol |
美术指导 | Vanalee Kraivaree |
Client Services Director | Araya Preechapholkul |
客户经理 | Ponlawat Jantip |
Associate Planning Director | Jongkoch Dusittanakarin |
Project Management Director | Kanoksak Kanchanachutha |
广告公司制片 | Nattakit Wongpakorn |
Senior Traffic Coordinator | Juthamas Tantated |
制作公司 | Hub Ho Hin Bangkok |
导演 | Nawapol Thamrongrattanarit |
电影 | Niramon Ross |
制片 | Nattapon Kornkaew |
Assistant Director | Thanakrit Wongwaraphan |
Film Art Director | Phuwanai Phangkhum |
Casting | Surangkana Suwanjinda |
Wardrobe / Stylist | Pacharin Surawatanapongs |
制作经理 | Kanittha Waiyawan |
后期制作 | Patcharee Sakunrungwat |
剪辑师 | Chonlasit Upanigkit |
Colorist | Chonlasit Upanigkit |
音乐作曲家 | Vichaya Vatanasapt |
Sound Engineer | Nopawat Likitwong |