标题 | Silent National Anthem |
广告公司 | Mudra Communications Pvt. Ltd. |
广告战役 | Silent National Anthem |
广告主 | Reliance Media Works |
品牌 | Reliance Media Works |
Posted | 7月 2011 |
行业领域 | 种族、族裔、民族及残障意识 |
问题 | India is the language capital of the world with 21 official languages and thousands of dialects. Unfortunately, this diversity often turns into discrimination. |
结果 | - Leading TV Channels covered the idea. They even aired it without cost, 836 free exposures and counting. - We made headlines across leading newspapers and magazines; 38 articles that we know of. - Over a million views in 4 months, that too in a country with less than 1% broadband penetration. - Thousands of blog mentions and tweets. Including those by Bollywood stars and opinion leaders. |
媒体类别 | 案例研究 |
首席创意官 | Bobby Pawar |
文案 | Bobby Pawar |
美术指导 | Deepak Singh |
导演 | Amit Sharma |
制片 | Hemant Bhandari |
制片 | Aaliyah Sen Sharma |