Bobby Pawar
CCO and Chairman at Havas Group India
Mumbai, 印度
标题Silent National Anthem
广告公司
广告战役 Silent National Anthem
广告主 Reliance Media Works
品牌 Reliance Media Works
Posted7月 2011
行业领域 种族、族裔、民族及残障意识
问题 India is the language capital of the world with 21 official languages and thousands of dialects.
Unfortunately, this diversity often turns into discrimination.
结果 - Leading TV Channels covered the idea. They even aired it without cost, 836 free exposures and counting.
- We made headlines across leading newspapers and magazines; 38 articles that we know of.
- Over a million views in 4 months, that too in a country with less than 1% broadband penetration.
- Thousands of blog mentions and tweets. Including those by Bollywood stars and opinion leaders.
媒体类别 案例研究
首席创意官
文案
美术指导
导演
制片
制片

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