St. Pauli's Community - "St. Pauli Peeback"

Digitas Pixelpark

Digitas Pixelpark Hamburg, 德国

奖项

5632

该广告属于ACT Responsible项目展品

品牌: St. Pauli's Community
国家: 德国

广告主: St. Pauli's Community of Interest

标题	St. Pauli Peeback
广告公司	Digitas Pixelpark
广告战役	St. Pauli's Community of Interest: Peeback
广告主	St. Pauli's Community of Interest
品牌	St. Pauli's Community
首次发布日期	2015 / 5
行业领域	公共安全、保健及卫生
剧情简介	In Hamburg, St. Pauli, it's peeback time. St. Pauli's Community of Interest (IG St. Pauli e.V.) initiated an action where frequented walls in the neighbourhood were sprayed with a superhydrophobic coating. This coating is so water-repellent that urine splashes right back. By doing so, we want to stop those who pee wherever they please.
问题	With over 20 million visitors, St. Pauli is one of Germany’s most famous party districts. Public urination against walls is locally considered an enormous problem. This ruins the district’s image and pisses off local residents who love their rough-charmed district and who are known for their coarse sense of humor. That’s why we found a funny way to solve the problem and address people who pee against these walls – often drunk and not interested in bureaucratic warnings. We applied a super-hydrophobic coating to highly frequented walls. The coating is so water-repellant that urine splashes right back. This makes for wet pants and shoes – and has since caused a change in behavior, because drunks are brought to reason right where the problem happens. As the video went viral on the internet, saw global media coverage and became worldwide news in a fun and engaging discussion, residents reported that the peeing incidents have reduced.
媒体类别	电视
长度	90 seconds
执行创意总监	Timm Weber
创意总监	Philipp Hentges
创意总监	Felipe Franco
后期制作	Markenfilm Crossing GmbH
导演	Alexander Steinhoff
Film Production	Markenfilm Crossing GmbH
音乐	INFECTED Postproduction GmbH
音效	INFECTED Postproduction GmbH
Account	Nicole Grupski
执行制片	Oliver Hac
制片	Susan Barenberg