Hamish Pinnell
创意总监 at Apple
London, 英国
标题KFC IT’S F-N GOOD
广告公司
广告战役 Finger Lickin' Good
广告主 KFC
品牌 KFC
首次发布日期 2016 / 10
行业领域 餐馆与快餐
剧情简介 Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors.
As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline.
The ad will be shown in selected outdoor locations across the UK, and has already caused controversy.
The Out Of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels.
The campaign launches this week in conjunction with a new burger, the Original Recipe Stacker, a big-eat that combines classic Original Recipe fillets with a new ‘baconnaise’ sauce. The burger is the first to be shot in the new photographic style, where products appear on white backdrops with clean, bold shadows and messy, indulgent food styling. The campaign also includes typography-led executions, and uses new fonts, graphic iconography and a Colonel stamp of quality. All communications are also characterised by the witty tone of voice. 
媒体类别 平面
Marketing Director
Brand Manager
创意团队
创意团队
创意总监
Strategist
Strategy Director
Strategic Business Lead
Strategic Business Lead
客户经理
客户经理
Print Producer
Print Producer
Print Producer
摄影师
制作公司制片
设计师
设计师

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