Hector Fernandez
President at VML Mexico
Mexico City, 墨西哥
标题The Same Blood
广告公司
广告战役 The Same Blood
广告主 Special Olympics
品牌 Special Olympics Mexico
Posted4月 2019
行业领域 疾病认知、救助机构
剧情简介 During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives.

The film shares the story of a young boy’s pursuit to follow in his father’s footsteps. Inspired by the sight of future Olympians studying the arts of Judo, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father.

媒体类别 影视
长度
Global Chief Creative Officer
Chief Executive Officer (CEO)
首席创意官
General Creative Director
创意总监
Copywriting
美术指导
执行制片

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