IBM - "Rainbow Dudes"

Ogilvy Worldwide

Ogilvy Worldwide New York, 美国

15625

品牌: IBM
国家: 美国

广告主: IBM

标题	Rainbow Dudes
广告公司	Ogilvy Worldwide
广告战役	Man with Machine: Think Series
广告主	IBM
品牌	IBM
首次发布日期	2015
行业领域	IT与电子组件
哲学	Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives.
问题	We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover.
结果	The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology.
媒体类别	海报
客户总监	Ann Rubin
客户主管	Jeremy Kuhn
客户总监	Kimberly Duffy
客户主管	Kaitlin Giannetti
客户主管	Tim Graves
客户主管	Lindsay Jaffe
Worldwide Creative Director	Steve Simpson
执行创意总监	Susan Westre
执行创意总监	Ryan Blank
执行创意总监	Mike Hahn
执行创意总监	Keith Anderson
创意总监	Jeff Curry
创意总监	Doug Schiff
创意总监	Mervyn Rey
创意总监	Chris Rowson
创意总监	Bastien Baumann
创意总监	Sam Mazur
联合创意总监	James Chana
广告公司制片	GLORIA HALL
广告公司制片	Elizabeth Lucas
广告公司制片	Don Hanson
广告公司制片	Val Geigel
广告公司制片	Eric Makar
Design Director	Sid Tomkins
插图画家	Kai and Sunny