Chief Creative Officer, Ogilvy & Mather North America
at
Ogilvy Worldwide
New York, 美国
| 标题 | US Open Sessions |
| 广告公司 | Ogilvy Worldwide |
| 广告战役 | US Open Sessions |
| 广告主 | IBM |
| 品牌 | IBM US Open Sessions |
| 首次发布日期 | 2015 |
| 行业领域 | 商业服务 |
| 哲学 | BM and James Murphy Turn Tennis Data into Music IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. |
| 媒体类别 | 互动 |
| Digital Production Company | Tool of North America |
| Editing Facility | Friendshop! |
| 客户总监 | Ann Rubin |
| 客户主管 | Kimberly Duffy |
| 客户总监 | Jeremy Kuhn |
| 客户主管 | Nicole Vilalte |
| 客户主管 | Josh Shaner |
| 客户经理 | Lindsay Jaffe |
| 媒介企划 | Patty Sachs |
| 媒介企划 | Sarah Wilson |
| 媒介企划 | Caroline Haines |
| Planning Supervisor | Magnus Blair |
| 客户企划 | James Friedman |
| 客户企划 | Kenan Ali |
| 客户企划 | Esther Ahn |
| 客户企划 | Sonya Rhee |
| Worldwide Creative Director | Steve Simpson |
| 执行创意总监 | Christopher Reardon |
| 执行创意总监 | Ryan Blank |
| 执行创意总监 | Mike Hahn |
| 联合创意总监 | Nicholas Rezabek |
| 联合创意总监 | Lauren Costa |
| 联合创意总监 | Denise Zurilgen |
| 文案 | Shannon Murphy |
| 美术指导 | Susan Murphy |
| 美术指导 | Mike Lomanto |
| 摄影师 | Jake Chessum |
| Executive Director of Integrated Production | Matt Bonin |
| 广告公司执行制片 | Angela Fung |
| 广告公司执行制片 | Sebastian Aresco |
| 广告公司执行制片 | David Ross |
| 广告公司执行制片 | Lee Weiss |
| 广告公司制片 | Chris Mazur |
| 广告公司制片 | Danielle Magee |
| 广告公司制片 | Matt Arnold |
| 广告公司制片 | Julie Teicher |
| Agency Music Producer | Karl Westman |
| Social Media Strategist | Eric Drumm |
| Social Media Strategist | Shanthi Blanchard |
| 编程人员 | Josh Beckwith |
| 编程人员 | Vincent Toscano |
| 编程人员 | Felix Turner |
| 编程人员 | Shane Mielke |
| 编程人员 | Caliandra Harmon |
| 编程人员 | Peter Tupper |
| 编程人员 | Colin Nickerson |
| 制作公司 | Whiskey Tango Foxtrot |
| 导演 | Jac Cheairs |
| 导演 | Steven Andrew Garcia |
| 执行制片 | Robert Helphand |
| 执行制片 | Christopher Neff |
| 执行制片 | Dustin Callif |
| 执行制片 | Oliver Fuselier |
| 制片 | Adam Roe |
| 制片 | Luke McCullogh |
| Interactive producer | Simi Dhillon |
| Interactive producer | Chris Kaliszewski |
| Technical Creative Directors | Patrick Gunderson |
| Technical Creative Directors | Michael Sevilla |
| 技术开发 | Raul Morales |
| 技术开发 | Allison Rowley |
| 技术总监 | Jason Wurtzel |
| 技术总监 | Jessica Criscione |
| 技术总监 | Nate Schilling |
| 技术总监 | Alex Dziena |
| 剪辑师 | Bryan Wetzel |
| 剪辑师 | Michael Distelkamp |
| 音效设计公司 | Heard City |
| 音效设计公司 | Dusk Notes |
| Sound Designer | Cory Melious |
| Sound Designer | Dan Flosdorf |
| Sound Designer | Evan Mangiamele |
| Sound Designer | Cory Metzinger |
| Sound Designer | Celia Kim |
| 音频工程师 | Matt Shaw |
| 音频工程师 | Sebastian Raeder |
| 音频工程师 | Randolph Moon |
| Music Production Company | James Murphy |
| 音乐编曲 | James Murphy |
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- 广告公司:
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- 广告公司:
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Designed for Data
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- 广告公司:
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Birds
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- 广告公司:
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