标题 | Chatterbox |
广告公司 | McCann XBC |
广告战役 | Priceless Cities |
广告主 | MasterCard |
品牌 | MasterCard |
Posted | 11月 2013 |
行业领域 | 信用卡 |
广告口号 | Priceless |
剧情简介 | “Chatterbox”, created by McCann XBC for the Priceless New York program focuses on special pre-game sideline access to the New York Giants. It brings the program to life with the story of a young boy who can’t stop talking about all the questions he’ll ask if he meets Justin Tuck, his favorite Giants player. Thanks to MasterCard, both dad and son enjoy the moment of a lifetime when they come face to facemask with Tuck. And are rendered speechless. |
哲学 | Priceless Cities, a web-based platform of experiences curated for MasterCard holders, is now in 26 cities around the world. 144 banks participate. Merchants from Saks to Eataly to the local pizzeria in Rome have joined in. It offers experiences that let people share things they’ll never forget. Cook with chefs. Perform in a play, like Rock of Ages. Even meet their sports heroes. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
首席创意官 | Joyce Thomas |
集团创意总监 | Daniela Vojta |
集团创意总监 | Susan Young |
广告公司执行制片 | Debbie Dunlap |
广告公司制片 | Dan Scudellari |
演员/名人 | Justin Tuck |