Alexandre Peralta

Alexandre Peralta

Executive Creative Director at Africa
São Paulo, 巴西

概要

Alexandre Peralta is Executive Creative Director at Africa.

With 28 years' experience at the leading edge of the advertising industry, Alexandre has worked at some of the big multinational agencies such as AlmapBBDO (Copywriter), Talent Marcel (Creative Director), DM9DDB (Executive Creative Director), FCB (Chief Creative Officer), StrawberryFrog Brazil (Partner, CEO & Chief Creative Officer), CP+B Brazil (Partner, CEO & Chief Creative Officer) and Peralta Sao Paulo (Founder).

He has worked for iconic companies and brands, including Havaianas, Volkswagen, Audi, BMW, Pirelli, Mitsubishi, Samsung, Quaker, Mondelez, BelVita, AB InBev, Bacardi, Martini, Grey Goose, Unilever, Itaú Bank, Natura, Mizuno, PepsiCo and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and the Manchester United. He has amassed awards at the Clio Awards, D&AD, One Show, Effie Awards, New York Festival, London Festival, Fiap and Cannes Lions Festival where he was also invited as a jury member and as speaker twice.

"In the world of advertising, Alexandre Peralta rocks. When I found out he was the creative behind one of Pepsi's classic Beckham spots I invited his agency to take part in a pitch. After that, I have had the priviledge of briefing him on different campaigns and his approach to any business challenge is simple, based on real insighs and delivered with passion. An awesome professional and a person I continuously call when I need a different perspective. Being creative pays off." -- Carlos Ricardo, HP Head of Marketing Print Americas

Alexandre has written two books: 'Comece em propaganda com uma ideia' (An ideia to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), which he co-authored with Adam Morgan (Eat Big Fish), Campanas Brothers (artists) and Heitor Dhalia (Filmaker).

Positions

Executive Creative Director
São Paulo, 巴西
January 2020 - Present (4年2个月)

3707 Telephone

Telephone

品牌:
Coristina
广告公司:
Africa
3624 Elevator

Elevator

品牌:
Coristina
广告公司:
Africa
4060 Bus

Bus

品牌:
Coristina
广告公司:
Africa
CEO & Founder
Agência Peralta
巴西
March 2007 - January 2019 (11年10个月)
Alexandre Peralta is CEO & Founder at the leading independent agency Peralta Sao Paulo, where he oversees work for clients such as Mondelez International, Reckitt Benckiser and brands like belVita and Air Wick. A poll carried out by Agency Scope with the Top 100 Brazilian Agencies showed his agency as the most valued agency in terms of 'Innovation', 'Creative Effectiveness' and 'Business Understanding'.

With more than 20 years' experience at the leading edge of the advertising industry, Alexandre has created for more than 200 domestic and global brands, including Havaianas and Pepsi, for which he created the 'Ask for More' global campaign with David Beckham and Manchester United.

He has amassed awards at the Clio Awards, D&AD, Effie Awards and Cannes Lions Festival, where in 2009 he was invited as a jury member and in 2011 he was invited to be speaker.

Alexandre has written two books: 'Comece em propaganda com uma ideia' (An ideia to start in advertising), which served a means to share his professional experience with students interested in entering the world of advertising; and 'Ideias que espalham' (Ideas that spread), which he co-authored with Adam Morgan (Eat Big Fish), Campana Brothers (Artists), Carlos Ricardo (BBVA) and Heitor Dhalia (Filmmaker).
Partner & Executive Creative Director
São Paulo, 巴西
January 2003 - May 2006 (3年4个月)
3707 Telephone

Telephone

品牌:
Coristina
广告公司:
Africa
3624 Elevator

Elevator

品牌:
Coristina
广告公司:
Africa
4060 Bus

Bus

品牌:
Coristina
广告公司:
Africa
Creative Director
São Paulo, 巴西
August 2001 - January 2003 (1年5个月)
Copywriter
Talent
São Paulo, 巴西
January 1992 - January 1998 (6年)

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