| 标题 | Reach Across the Aisle Case Study |
| 广告公司 | MullenLowe Global |
| 广告战役 | Reach Across the Aisle |
| 广告主 | JetBlue Airways |
| 品牌 | JetBlue |
| Posted | 11月 2016 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Creative Agency | MullenLowe U.S. |
| 创意总监 | Mark Wenneker |
| 创意总监 | Tim Vaccarino |
| 创意总监 | Dave Weist |
| 文案 | Tim Bildsten |
| 文案 | Nick Olish |
| 美术指导 | Ryan Montgomery |
| 美术指导 | Jay Spahr |
| 导演 | Rob Apse |
| 制作公司制片 | Liza Near |
| 制作公司制片 | Eric Skvirsky |
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