Co-Exec. Dir., Worldwide Chief Creative Officer
at
SapientNitro Russia Headquarters, Moscow
London, 英国
| 标题 | We'd Never Get a Job at FIFA |
| 广告公司 | BBH |
| 广告战役 | FIFA World Cup 2014 |
| 广告主 | Guardian Media Group |
| 品牌 | Guardian |
| 首次发布日期 | 2014 / 6 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism. |
| 哲学 | This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages. |
| 问题 | Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 创意团队 | Matthew Moreland |
| 创意团队 | Chris Clarke |
| 创意总监 | Peter Reid |
| 创意总监 | Carl Broadhurst |
| 广告公司制片 | Sally Green |
| 插图画家 | James Townsend |
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