标题 | Toxic Toby |
Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
广告公司 | McCann London |
广告战役 | Toxic Toby |
广告主 | Breezometer |
品牌 | Breezometer |
Posted | 9月 2018 |
行业领域 | 家用电器和视听产品 |
剧情简介 | McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue. |
媒体类别 | 案例研究 |
长度 | |
创意团队 | James Crosby |
创意团队 | William Cottam |
President & Chief Creative Officer | Rob Doubal |
执行创意总监 | Sanjiv Mistry |
President & Chief Creative Officer | Laurence Thomson |
执行创意总监 | Jamie Mietz |
文案 | James Crosby |
美术指导 | William Cottam |
Head of Business Development | Elizabeth Bernstein |
Senior Account Manager | Rohin Lalli |
Comms Strategy Partner | Nick Kavanagh |
Communications Director | Katya Escala |
Chief Production Officer | Sergio Lopez |
执行制片 | Zara Balfour |
广告公司制片 | Duncan Groves |
Business Affairs | Nicholas Mugridge |
Music Supervision | Chris Graves |
导演 | Ben Twiston-Davies |
剪辑师 | Adam Beasley |
剪辑师 | Frank Harris |
Sound Engineer | Giselle Hall |
Planning Team | Tara Henderson |
项目经理 | Paul Gillespie |
Business Director | David Smith |
Senior Interface Developer | Alex Hegarty |