标题 | The Watching Posters |
广告公司 | Taproot Dentsu |
广告战役 | The Watching Posters |
广告主 | Panasonic HD CCTV |
品牌 | Panasonic CCTV Cameras |
首次发布日期 | 2017 / 8 |
行业领域 | 家用电器和视听产品 |
哲学 | The idea was simply to demonstrate the ever-watching quality of the Panasonic CCTV cameras in person to the consumers. So, we created innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. Thus mimicking what the CCTV cameras did in reality. Creative Execution We created these simple yet innovate 3D sculpted posters of security personnel. These portraits were then engraved in reverse to help create the magical movement of their heads, up to 180-degree sideways as well as upwards and downwards. put these uncommon posters in malls with high footfalls in major metros across the country. Due to the interactive nature of these posters, they delivered the messages loud and clear through this simple and effective piece of communication. Indication Of How Successful The Outcome Was In The Market The campaign garnered over 200 thousand interactions, the consumers spent 300% percent more time, compared to normal posters. There was a sharp spike of 32% in inquiries and a 12% jump in sales, thus making Panasonic CCTV cameras one of the top recalled brands. In a country like India anything that is human and interactive, tend to attract a lot more eyeballs. And that is exactly what we did. The discerning consumer in India was inundated with choices that obfuscated the real purpose of CCTV cameras; that of deterrence. To get the attention of the consumer, we had to literally draw their attention towards the cameras, by literally following their every move. For this consumer, often, the proof is in the pudding, and we found a way to demonstrate the ability of these CCTV cameras effectively. |
媒体类别 | 户外广告 |
长度 | |
Director | Santosh Padhi |
Video Editor | Santosh Padhi |
Video Editor | Sairaj Naik |
首席创意官 | Santosh Padhi |
首席创意官 | Agnello Dias |
Production Head | Purushottam Joshi |
Art Director | Satyajeet More |
美术指导 | Satyajeet More |
美术指导 | Ambadas Paighan |
Production | Tushar Rechwad |
DOP | Amol Jadhav |
剪辑师 | Sairaj Naik |
Chief Client Officer | Makoto Nakao |
Business Director | Kenji Nogami |