标题 | MIA (Film Case) |
广告公司 | AlmapBBDO |
广告战役 | MIA |
广告主 | Mars, Inc. |
品牌 | Whiskas |
首次发布日期 | 2019 / 6 |
行业领域 | 宠物食品、宠物保健产品及服务 |
哲学 | While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity. |
媒体类别 | Product Design/Development |
长度 | |
首席创意官 | Luiz Sanches |
执行创意总监 | André Gola |
执行创意总监 | Bruno Prosperi |
执行创意总监 | Keka Morelle |
执行创意总监 | Marcelo Nogueira |
执行创意总监 | Gola BJ Nogueira Pernil |
创意团队 | Hugo Luquetti |
创意团队 | Lucas Menegotto |
创意团队 | Mauro Maedo |
创意团队 | Pedro Rosadas |
创意团队 | Tieri Wince |
RTVC | Vera Jacinto |
RTVC | Diego Villas Boas |
Technology Production | Bizsys |
RTVC | Aline Silva |
制作公司 | Cine |
导演 | Cris Vida |
Assistant Director | Luciano Arturo |
Assistant Director | Toni Diniz |
DP | Alex Vecchi |
执行制片 | Raul Doria |
执行制片 | Deo Borba |
制作经理 | Jair Costa |
后期制作 | Cine X |
剪辑师 | João Branco |
Color Grade Company | Bleach |
音效制作 | Satelite Audio |
Music Director | Kito Siqueira |
Music Director | Roberto Coelho |
Producer Liaison | Renata Costa |
Producer Liaison | Nicole Bonnet |
数字制片 | Rodrigo Falcão |
数字制片 | Marcos Falcão |
数字制片 | Priscila Garcia |
数字制片 | Sabrina Ramiles |
Art Buyer | Teresa Setti |
Art Buyer | Ana Cecília da Costa |
Content Director | Chris Alvares de Mello |
Community Manager | Beatriz Jannini |
Community Manager | Guilherme Salgado |
Community Manager | Mariana Dutra |
Agency Liaison | Camilla Massari |
Agency Liaison | Flavia Fusco |
Agency Liaison | Renata Zuccarelli Luzzi |
Agency Liaison | Rafaela Braga |
Planning Team | Cintia Gonçalves |
Planning Team | João Gabriel |
Planning Team | David Gross |
Planning Team | Julia Hodgkiss Prais |
Media Team | Daniel Ribeiro |
Media Team | Thabata Hidalgo |
Media Team | Marina Leitão |
Approval Client | Cécile Angrand |
Approval Client | Marina Sachs |
Approval Client | Daniel Calderoni |
Approval Client | Roberto Valdrighi |