标题 | Wrong Cars |
广告公司 | DDB Canada |
广告战役 | Wrong Cars |
广告主 | AutoTrader.com, Inc. |
品牌 | AutoTRADER.ca |
首次发布日期 | 2014 / 2 |
行业领域 | 汽车 |
广告口号 | The better way to buy and sell cars |
剧情简介 | Our campaign focused on the moments when people realize that they have the wrong car for their needs, and that it’s time to find a better fit. Each spot featured a different need, a different demographic, a different way to access autoTRADER.ca, and a different solution vehicle show that no matter who you are, or what your needs, you can find the car that’s right for you on autoTRADER.ca. |
媒体类别 | 电视 |
长度 | |
市场 | 加拿大 |
后期制作 | Rooster Post Production |
着色 | Alter Ego |
音频 | Vapor Music Group |
首席创意官 | Kevin Drew Davis |
执行创意总监 | Denise Rossetto |
执行创意总监 | Todd Mackie |
联合创意总监 | Rob Sturch |
联合创意总监 | Paul Riss |
文案 | Rob Sturch |
美术指导 | Paul Riss |
美术指导 | Rosalinda Graziano |
广告公司制片 | Sue Bell |
广告公司制片 | Caroline Clarke |
Business Unit Director | Michael Davidson |
客户总监 | Scott Barr |
客户主管 | Lindy Scott |
战略企划总监 | Tony Johnstone |
媒介公司 | Ocean Media |
制作公司 | Corner Store |
执行制片 | Susi Patterson |
导演 | Jorn Haagan |
摄影指导 | Jorn Haagan |
Line Producer | Todd Huskinsson |
剪辑师 | Marc Langley |
Assistant Editor | Nick Greaves |
特效 | Fort York |
特效 | Amanda Lariviere |
特效 | Ernie Mordak |
特效 | Jason Pereira |
Colorist | Eric Whipp |
Music Creative Director | Brendan Quinn |
Sound Producer | Natalie Schnurr |
音频工程师 | Julian Rudd |
音效设计公司 | Kevin Chamberlain |
Casting | Kirsten Dewolfe |