标题 | When You Drive, Never Drink. Jackie |
Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
广告公司 | Publicis Italy |
广告战役 | When You Drive, Never Drink |
广告主 | Heineken |
品牌 | Heineken |
首次发布日期 | 2016 / 9 |
产品 | Formula 1 Sponsorship |
行业领域 | 啤酒,苹果酒 |
剧情简介 | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
媒体类别 | 电视 |
长度 | |
演员/名人 | Jackie Stewart |
Brand Director | Gianluca Di Tondo |
首席创意官 | Bruno Bertelli |
执行创意总监 | Cristiana Boccassini |
文案 | Bruno Vohwinkel |
美术指导 | Alessandro Candito |
战略企划 | James Moore |
客户总监 | Lorenza Montorfano |
客户经理 | Silvia Ghiretti |
广告公司制片 | Mariella Maiorano |
导演 | Gary Freedman |
执行制片 | Christiane Dressler |
制作公司制片 | Jason Kemp |
摄影指导 | Stéphane Vallée |
后期制作 | MPC London |
创意总监 | Bill McNamara |
特效 | Adam Crocker |
特效 | Phil Whalley |
Grading/Online | MPC |
Colorist | Jean-Clément Soret |
制作公司 | Anorak |
音乐 | Sizzer |