Jason Kemp
制作公司制片 at MPC
London, 英国
标题When You Drive, Never Drink. Jackie
BriefA cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too.
广告公司
广告战役 When You Drive, Never Drink
广告主 Heineken
品牌 Heineken
首次发布日期 2016 / 9
产品 Formula 1 Sponsorship
行业领域 啤酒,苹果酒
剧情简介 A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. 
媒体类别 电视
长度
演员/名人
Brand Director
首席创意官
执行创意总监
文案
美术指导
战略企划
客户总监
客户经理
广告公司制片
导演
执行制片
制作公司制片
摄影指导
后期制作 MPC London
创意总监
特效
特效
Grading/Online MPC
Colorist
制作公司
音乐

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