标题 | From Bland To Brand |
广告公司 | adam&eveDDB |
广告战役 | The White Stuff - Dairy Council |
广告主 | The Dairy Council |
品牌 | Milk |
Posted | 11月 2002 |
产品 | Milk |
行业领域 | 牛奶和奶制品 |
哲学 | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
创意总监 | Larry Barker |
美术指导 | Ted Heath |
创意团队 | Ted Heath |
文案 | Ted Heath |
美术指导 | Paul Angus |
创意团队 | Paul Angus |
文案 | Paul Angus |
美术指导 | Tim Charlesworth |
创意团队 | Tim Charlesworth |
文案 | Tim Charlesworth |
美术指导 | Mike Kaplan |
创意团队 | Mike Kaplan |
文案 | Mike Kaplan |
制作公司 | Passion Pictures |
导演 | Olie Reed |
广告经理 | Andrew Owens |
客户企划 | Andrew Perkins |