Ted Heath
文案 at adam&eveDDB
London, 英国
标题From Bland To Brand
广告公司
广告战役 The White Stuff - Dairy Council
广告主 The Dairy Council
品牌 Milk
Posted11月 2002
产品 Milk
行业领域 牛奶和奶制品
哲学 From Bland to Brand; how The Dairy Council showed it was made of The White Stuff



“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
媒体类别 电视
长度
市场 英国
创意总监
美术指导
创意团队
文案
美术指导
创意团队
文案
美术指导
创意团队
文案
美术指导
创意团队
文案
制作公司
导演
广告经理
客户企划

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