| 标题 | Traffic Warden |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | A Car to Be Proud of - Toyota |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota |
| Posted | 8月 2004 |
| 产品 | Corolla |
| 行业领域 | 轿车 |
| 广告口号 | Corolla. A car to proud of. |
| 哲学 | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| 问题 | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| 结果 | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Outsider |
| 剪辑公司 | Johnny Bongo |
| 音效设计公司 | Triangle Television |
| 广告公司制片 | Emma Scott |
| 客户主管 | Cameron Harland |
| 创意总监 | Tony Granger |
| 文案 | Michael Campbell |
| 美术指导 | Colin Jones |
| 制片 | Anna Hashmi |
| 导演 | Matthijs van Heijningen Jr |
| 摄影指导 | Joost van Gelder |
| 剪辑师 | Jonno Griffiths |
| 音效设计公司 | Ben Leeves |
| 客户企划 | Adrian Zambardino |
| 战略企划 | Lindsay Parnell |
| Business Director | Paul Philpott |
| Board Account Planner | Adrian Zambardino |
| 广告经理 | Paul Philpott |
| Commercial Director | Paul Philpott |
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