Milk - "Gargle"

Lowe New York, 美国

11189

标题	Gargle
广告公司	Lowe
广告战役	Got Chocolate Milk?
广告主	America's Dairy Farmers
品牌	Milk
Posted	9月 2001
产品	Chocolate Milk
行业领域	牛奶和奶制品
广告口号	Got chocolate milk?
问题	Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
媒体类别	电视
长度	30 seconds
市场	美国
剪辑公司	MacKenzie Cutler
音乐	Duotone Audio Group
执行创意总监	Tony Granger
美术指导	Alex Lea
文案	Kevin Brady
文案	Richard Wallace
广告公司制片	Kelly Fagan
导演	Rocky Morton
制作公司	Morton Jankel Zander (MJZ)
制作公司	MJZ
集团创意总监	David "Nobby" Nobay
制片	Deborah Kent
摄影指导	Harris Sevides
剪辑师	David Koze
音效设计公司	Tim Barnes
音效设计公司	Quake Basket