|广告战役||The Power of Dreams - Honda|
|广告主||Honda Motor Co., Ltd.|
|广告口号||The power of dreams|
|剧情简介||This commercial shows everyday situations where power sources sense when they need to turn on or shut down. It promote Hondas IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . Sympathetic power sums it up.|
|哲学||They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.|
|问题||Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.|
|结果||Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont.|
|Brand Manager||Matt Coombe|
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