Kim Papworth
Creative Director at Wieden + Kennedy
London, 英国
标题Sense
广告公司
广告战役 The Power of Dreams - Honda
广告主 Honda Motor Co., Ltd.
品牌 Honda
Posted7月 2004
行业领域 轿车
广告口号 The power of dreams
剧情简介 This commercial shows everyday situations where power sources ‘sense’ when they need to turn on or shut down. It promote Honda’s IMA(Integrated Motor Assist) engine, which uses a combined electric motor and a petrol engine to save energy, maximise efficiency and benefit the environment . ‘Sympathetic power’ sums it up.
哲学 They did, by crafting a consistent voice to communicate the brand’s many flavours and shades. What about ‘more for less’? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales.
问题 ‘Less is more’. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity.
结果 Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly don’t.
媒体类别 影视
长度
市场 英国
制作公司
录音室
创意总监
创意总监
文案
文案
美术指导
美术指导
制片
客户主任
广告公司制片
导演
灯光主管/照明
音乐
客户主管
美术指导
文案
剪辑公司
剪辑师
美术指导
文案
剪辑师
客户总监
Brand Manager

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